Distributors lose revenue and time because orders, pricing, and communication live across calls, texts, and manual quoting.

Designed a two-layer system:

(1) a landing page that clarifies value and drives demos, (2) a Seller Central workflow built around daily tasks—triage, negotiate, confirm, and generate pricing outputs.

A coherent funnel-to-workflow experience with clear trust-building entry points and task-driven UI that reduces coordination friction across the order lifecycle.